PepsiCo Cutting Jobs to Invest More in Marketing Campaigns
To take on rivals Kraft Foods and Coca-Cola, PepsiCo is to cut 8,700 jobs thus saving an extra $3 billion and spend it on advertising.
10 February 2012
Diet Pepsi Brings Emerging Designers to Mercedes-Benz Fashion Week
Diet Pepsi continues to celebrate its intense love of fashion, and announces a new 'chick' initiative to be...
8 February 2012
Doritos Crash the Super Bowl Winners Are Announced
The Doritos brand has named the winners of its Crash the Super Bowl contest during which fans had a chance to showcase their talent on the...
6 February 2012
Pepsi Released Two Super Bowl XLVI Ads: Travels in Time and a New 'Cola Wars' Round
With less than a week left before Super Bowl XLVI, which is both a major sport competition and an important advertising event, brands are bringing forth their new commercials or just teasers to hint on what the public will see in the breaks of the big game. Recently, we wrote about
31 January 2012
Diet Mountain Dew, Brisk and Starbucks Ready-To-Drink Beverages Grow to be Billion-Dollar Brands for PepsiCo
PepsiCo announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo's portfolio of billion-dollar brands to 22. PepsiCo offers the...
27 January 2012
Tropicana Has Illuminated London with the Trafalgar Sun
On January 23, Tropicana turned central London into a bright and light place that was aimed to smooth over cold winter days in the Trafalgar Square area.
24 January 2012
PepsiCo and Britvic to Transform Your Patch
PepsiCo UK has teamed up with Britvic to launch a new regeneration campaign called 'Transform Your Patch,' which is set to launch in February.
24 January 2012
Walkers Encourages the British Consumers to Guess the Names of the New Crisps Flavours
Walkers has kicked off a new promotion dubbed ‘What’s That Flavour?’ and dedicated to the launch of three new flavours, inspired by much-loved British ingredients and recipes. The brand encourages the British consumers to try and guess the flavours for a chance to be...
23 January 2012
7UP India Celebrating 'UPtimistic' Attitude to Life'
PepsiCo India has signed Bollywood star and brand ambassador, Sharman Joshi to promote its 100% natural lemon flavored drink, 7UP and its popular sub-brand Nimbooz ‘UPtimistically.’
13 January 2012
Diet Pepsi: Nothing Refreshes Like a Diet Pepsi
With Christmas and all the festive dinners being over, people want to get skinny and fit to meet the summer season in their perfect shape. Beverage brands are here to help consumers to reach this goal with their low calorie...
12 January 2012
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