Unilever Tops the ‘Tomorrow’s Value Rating’ for the Food and Beverage Sector
Unilever is identified as the sustainability leader amongst the ten largest food and beverage companies, in a new ‘Tomorrow’s Value Rating’ of the sector. The rating uses publicly available information to...
17 March 2010
Lay’s Invites Americans to Create the Happiness Exhibit
Lay’s potato chips, a brand from PepsiCo’s Frito-Lay division, launched a nationwide campaign asking Americans to help create the world’s largest “Happiness Exhibit” – a digital work of art made entirely from consumer...
16 March 2010
Sobe Lifewater Zero Calorie: Beat ‘Em And You Just Might Meet ‘Em
Whether you’re a diehard fan or a new-to-the-game rookie, SoBe Lifewater Zero Calorie is giving college hoops fans irresistible reasons to engage this March. A new challenge of teh brand based on the results of the 2010 Division I Men’s College Basketball Tournament, and...
12 March 2010
Walkers Can Make Any Sandwiches Better… Even Geographical Ones
The Walkers brand (Frito-Lay) is promoting its crisps with the help of a huge integral campaign, launched both on digital and TV platforms. The brand says that any sandwich will taste yet better if it’s made...
11 March 2010
Frito-Lay Fits into Life with Its Multipacks
Frito-Lay (PepsiCo) has kicked off a new campaign dedicated to its "multipacks", which are combos of packages with snack foods. The new packs would be a nice choice for both families and singles, and to promote its new 6-pack containers the company unveiled two funny spots....
9 March 2010
Pepsi's "We Inspire" Is Recognized with NAACP Award
Pepsi "We Inspire" is an interactive online community that encourages women to share their sources of inspiration and taps into their powerful bond through a platform built just for them. Recognized with an...
4 March 2010
Augmented Reality Godzilla by Doritos Brazil
Doritos create the most large-scale augmented reality project ever seen. The Brazil department of the brand is celebrating the success of the Sweet Chili campaign, which has been joined by more than 250 000...
3 March 2010
Football Stars Played on a Live Field for Pepsi Africa Campaign
A month ago, on January 31 the world first heard the song by Akon and Keri Hilson, which became the anthem of the football campaign launched by Pepsi. From the Grammy Awards the single "Oh, Africa" stepped...
2 March 2010
Yo Sumo Pepsi Census for the US Latinos
In the USA the next official census is set for 2010. But Pepsi decided not to wait for statistics and started its own project Yo Sumo, encouraging the US Latinos to sign up and tell about themselves, their lives,...
26 February 2010
Pepsi Lime Fans Help Choose Winners of Juno Awards
Pepsi Canada is supporting the annual Juno Awards and encourages its fans to take part in selecting the most favourite singers and groups of the country. This time the company is awarding those who vote as well. The visitors of the
24 February 2010
