Quaker to Teach Americans Healthier Eating Habits through Its "Amazing Mornings" Campaign
The Quaker Oats Company, a division of PepsiCo, announced a broad new direction for growth focused on products and programs to help people lead healthier lifestyles. The nation's breakfast authority for more than 130 years will introduce two new hot cereal...
25 August 2010
Sony Ericsson, PepsiCo, Bic, Twitter, Nestlé, Cadbury, Google, Facebook, Kraft Foods, Umbro, Duracell, Mars, Lexus
Sony Ericsson to "Break Silence"...
18 August 2010
G Series Gathers Feedback from Canadian Athletes Ahead of Its Launch in Canada in 2011
Gatorade’s G Series line of products will make its Canadian debut in spring 2011. During the inaugural G Series Symposium held last week at the MaRS Centre for Innovation in Toronto, the three-step sports nutrition G Series portfolio was unveiled to an audience...
17 August 2010
PepsiCo Launches "Women, the 5G Network"
PepsiCo unveils “Women, the 5G Network” this week at the annual BlogHer conference. “Women, the 5G network” is a provocative, interactive dialogue around the power, potential and promise of women—as transformational business leaders, influential media and engaged...
6 August 2010
PepsiCo to Open Its Agricultural Development Center in Peru
PepsiCo is investing USD $3 million over the next three years to create the Agricultural Development Center of Peru. The Center, which is the first of its kind in Latin America, will focus on the development of new varieties of potatoes and other tubers and roots. ...
5 August 2010
Lay's Mobile Greenhouses Are Promoting At-Home Gardening in Big US Cities
Lay's® unveiled a mobile greenhouse designed to bring a rural farm experience to the center of metropolitan areas across the US. The six-city "Lay's Mobile Farm" tour kicked off yesterday morning in New York City's iconic Times Square and will then travel to five other...
27 July 2010
Doritos Brings Fans Madden NFL-Inspired Flavored Chips
It began by giving consumers an unprecedented opportunity to choose who they wanted as the Madden NFL 11 cover athlete. Now, as gaming and sports fans alike wait in anticipation for the release of Madden NFL 11 on August 10, Doritos tortilla chips is unleashing two new...
23 July 2010
Hugh Johnston, Chief Financial Officer, PepsiCo—talking on the rivalry between Pepsi and Coca-Cola
"People love to see a good competition and a direct rivalry's the most interesting way for them to see it, so it's certainly not surprising. Certainly the fact that we've been the two most successful companies in the world in the beverage industry—it's logical for people to think about it that...
21 July 2010
Pepsi Targets Cola Again in a Remake Ad
Pepsi is going to the next level in its long war with Coca-Cola by releasing a remake of its hit commercial, which first launched during Super Bowl 1995...
20 July 2010
7UP to Collect Laughs of Canadian Consumers
PepsiCo Beverages Canada's 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube...
9 July 2010
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