
The 2012 Pepsi Ultimate Taste Challenge uses innovative technologies to help the company bring it to 1.5-million Canadians nationwide...
22 May 2012

Walkers’ Sunbites, the wholegrain crispy snacks brand, is launching its biggest experiential UK campaign for 2012.
17 May 2012

Pepsi Italy has rolled out a new design bottle entitled Twist Fusion, which looks like a Pepsi Twist logo icon. Glitzy and sleek, the new 33 cl bottle is made of aluminum and contains lemon-flavored cola—the taste loved by many people. The design was developed by...
14 May 2012

Lipton has officially rolled out its new campaign featuring new TV spots with Grammy Award-winning trio Lady Antebellum.
9 May 2012

After announcing it’s developing a limited edition Michael Jackson can last month, Pepsi yesterday unveiled it has signed an exclusive global partnership with the Estate of Michael Jackson as part of its new
4 May 2012

Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way.
1 May 2012

Mountain Dew has launch of a new music-inspired and youth targeting campaign...
17 April 2012

PepsiCo UK and Britvic have announced plans for the launch its zero-sugar SoBe V Water later this month. The SoBe V Water innovation means PepsiCo and Britvic are the first soft drinks companies in the UK to launch a product containing...
16 April 2012

Propel Zero announced a Facebook contest inviting fans to upload a photo of their best dance moves for the chance to dance on-stage with Dancing With the Stars pro Maksim Chmerkovskiy at a live event on April...
11 April 2012

7UP has teamed up with ‘Survivor: One World,’ the 24th season of the Emmy-award winning reality series and to mark its partnership announced a contest. Fans are invited to take part in it for a chance to win an adventure with their own tribe.
9 April 2012
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

