SoBe, a Pepsico-owned brand, matches the multi-level tastes of its drinks with the impressive technique of creating three-dimensional paintings in its new campaign “SoBe 3D Worlds of Flavor” in the U.S. cities. The soft drinks brand collaborates with celebrated 3D street artist, Tracy Lee Stum, tapped to paint interactive 3D landscapes of the exotic destinations where SoBe drink ingredients come from. Each of the installations will be dedicated to one of the flavor, Yumberry Pomegranate, Blood Orange Mango, Strawberry Kiwi and Pacific Coconut, and various parts of the world.
“Embrace your past, but live for now,” says the diva in a global TV commercial that is to be aired in over 70 international markets.
Diet Pepsi has commissioned interior designer Vern Yip, one of the faces of the HGTV home design channel, to develop a limited-edition design for the brand’s mini can. The new offering will be introduced as part of the Diet Pepsi’s ongoing “Love Every Sip” campaign, launched last year and fronted by actress Sofia Vergara.
Handled by Goodby, Silverstein & Partners, “For the Bold” aims to help Doritos unify its presence on the global market.
Diet Pepsi celebrates Valentine’s Day with a new ad, titled “Come On,” which appeared on the brand’s YouTube page last Friday, on February 8. The U.S. spot, created by TBWA/Chiat/Day, stars Sofia Vergara...
Mountain Dew is launching a new product, Kickstart, which gives you a nice portion of energy in the morning...
PepsiCo taps a fashion designer and uses high-end apparel to promote its new product in the UK. To support the UK launch of Trop50...
Diet Pepsi is preparing a new advertising campaign, which is set to launch in early 2013 under the “Love Every Sip” tagline in the US.